The value of on-premises signage, particularly in premises that are regularly visited by customers and clients, cannot be overstated. However, the value of signage as a marketing tool is often not fully realised.
Many businesses barely think of signs at all and, if they do, it is often an afterthought – a necessary expense which seems to command the lowest portion of any construction or refurbishment budget!
Yet the CEO of one mainstream retailer confided that he regarded his company’s signage as its most important and cost-effective advertising medium.
Good signage companies that understand the value of good signage view it as an investment that will pay for itself many times over. They know that well designed, well-placed signage will attract customers and generate profits.
Signage should never be an afterthought. The sign on your business is a powerful and sophisticated marketing tool. It works for you 24 hours a day, 7 days a week, 365 days a year. It creates the first impression of your business that many customers will get; it tells them who you are, where you are and what you have to offer.
Good signage example in short, as the saying goes: ‘Your sign is your voice on the street’. It’s a primary means of communicating with customers; it attracts them, draws them through your doors, and encourages them to buy your products and services.
In the following blogs, we will help you appreciate the benefits of good signage and show how by getting the right sign you can add to the success of your business.
Whether it’s for an informal discussion to find out more about Xplore Signs and how we can help you or discuss an active project where we can provide the support that you require, please contact us as below and we will be pleased to help.